To coincide with our year long 10th Anniversary celebrations, we commissioned some special re-designs of our logo. Our friend and artist Anne Pennypacker over at Rype Ideas, took our original C.J. Metzger artwork and a rambling email of ideas from Mic and turned it into three wonderful celebratory logos!!
First up, the "primary mark."
We really loved the idea of roman numerals, and after playing with a couple of ideas (including using the hummingbird as part of the "X"!), Anne nailed it with this version. I love the hummingbird "sipping" from the top of the "X."
We debuted these designs on Facebook a couple weeks ago, and this next "alternate mark" seems to be a fan favorite!
Originally, we asked for an alternate logo so we could have something a little bolder and striking for use as an avatar/profile pic on Twitter etc. Mic threw out some "big 10" ideas he'd seen in the hockey world, and Anne ran with it and came up with a beautiful robin's egg effect on the "10." It's totally Reva and moves the logo into that area of visual brand recognition we talked about in Shop Talk awhile back. Buttons have already been ordered;)
Finally, we approved a "third mark" from the original ideas:
Of course, all three of the anniversary logos will find their way to merchandise soon as well as popping up all over the internet. Many thanks to Anne for her hard work and for helping us set the table for all the amazing celebrations we have planned for 2012!!!